Cat Hausler

MNTN •

Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

Tim Edmundson, Director of Content & Research at MNTN, recently sat down with eMarketer to discuss insights gathered from MNTN Research’s analysis of 10M+ hours of Connected TV (CTV) advertising data. Edmundson dug into the top CTV ad trends of the last year, how advertisers are utilizing CTV as a performance marketing channel, the results of some successful ad campaigns, and how CTV supported brands during the last period of economic uncertainty. The Results Are in: Advertisers are Leveraging
MNTN •

Netflix + Microsoft—The Good, the Bad and the What Ifs

It’s finally here—following months of rumblings and conjecture, Netflix announced that it has chosen Microsoft as its technology and sales partner to help launch ad-supported subscriptions. There are still more questions than answers regarding what advertising will look like on the platform and how much the new plan will cost subscribers. And, much of the early sentiment around the partnership hasn’t been great. But is it deserved? The announcement in itself isn’t a shock considering that in Ap
MNTN •

Come On In: All Types of Advertisers Can Find Success on CTV

Over the years, traditional television has come to be seen as a prestigious advertising channel. Events like the Super Bowl have only strengthened this viewpoint as football enthusiasts and non-sports fans alike stay tuned in during commercial breaks to see what ads will make their debut. While obtaining a spot on linear TV is a key advertising strategy for some brands, it’s not an attainable goal for all advertisers.