What You’re Actually Getting When You Buy Performance TV
We can’t speak for other CTV advertising platforms, but we are experts on ours. Read on to learn what you’re actually getting when you sign up for MNTN Performance TV.
Filters & Sorting
Your Guide to Reporting and Measurement on Connected TV
CTV has not only made TV advertising attainable for businesses like yours — it has reinvented the way the channel can be measured. With performance-first capabilities similar to other digital channels like Meta or Google, CTV provides transparent, detailed campaign data, giving you full visibility into your results. In this guide we cover all things CTV reporting and measurement so you know what to monitor to tap into
the channel’s full performance potential.
Your Guide to Developing a Strong Connected TV Creative Strategy
A vital piece to producing top results on CTV is a comprehensive creative strategy — this will ensure that the ads you serve on TV screens are working hard for you. Yes, what your advertisements look like is important, but to guarantee consumer engagement and drive business, you need to be thinking about more than aesthetics. Read on to learn all you need to know about how to build a strong CTV creative strategy.
Your Guide to Building Campaigns on Connected TV
If you’ve decided to give CTV a try, congrats and welcome! Your business has taken the first step. If you’re thinking, Now what? you’re not alone. Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great place to start is by developing a solid campaign strategy that aligns with your unique goals. Here’s everything you need to know about delivering the best possible performance with CTV.
How to Grow Your Business With Connected TV
CTV Advertising Isn’t Just for Mega Brands — It’s a Powerful Performance Channel for Businesses of All Sizes
How Connected TV Boosts Omnichannel Ad Strategies
Tips, tricks, and best practices on leveraging CTV to drive full-funnel performance.
B2B Audiences — They Watch TV Just Like the Rest of Us.
Because of its precision targeting capabilities, CTV enables businesses to reach consumers in the comfort of their own homes, through a plethora of specific factors — job title, company size, industry and more. B2B advertisers can successfully utilize Connected TV to reach their ideal customers on screens throughout the home.
Your Guide to Data-Driven Creative Refreshes on Connected TV
Advertisers need to continuously and strategically refresh their ad creative. The good news? With the multitude of data available from advertising on CTV, you have all the insights you need to conduct effective creative refreshes.