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MNTN Research •

Full-Family Advertising Will Drive Success this Back-to-School Season

Value-driven consumer behavior will be a key driver of the 2025 back-to-school (BTS) shopping season. As economic uncertainty persists, shoppers are getting savvier about where and how they spend their money, making decisions based on perceived worth and timing purchases around major promotions. For advertisers, this means the same old playbooks won’t cut it — to ensure top performance throughout the BTS season, brands need to rethink their messaging and promotional strategies to align with this value-first mindset.
MNTN Research •

Consumer Snapshot: Engaged Memorial Day Shoppers Drove Big Wins for Advertisers

Using first party MNTN Performance TV data, we dug into MDW 2025 numbers to gauge consumer sentiment during this current stretch of “will they / won’t they” economic and tariff news. With MDW being a major shopping moment, we were interested to understand how the holiday has changed — or, in some cases, stayed the same — when it comes to consumer and advertiser behaviors in the current climate. Here are the most notable trends we saw over the holiday weekend, and how you can turn those insights into action.
MNTN Research •

Beat the Heat: 4 Advertising Trends to Drive Brand Momentum Ahead of Q4

Gone are the days when summer represented a lull in consumer spending. The warmer months have become pivotal for driving business growth and building crucial customer relationships. Despite economic uncertainties, consumers have indicated that they are still eager to travel this summer. However, with discretionary spending becoming increasingly more deliberate, it’s more important than ever for advertisers to develop messaging that resonates with their ideal customers.
MNTN •

From Professional Sports to B2B Software — All Kinds of Brands Use MNTN Matched To Drive Powerful Results

Let’s be honest — Q4 can be chaotic. Between holiday shopping and the year coming to a close, there’s a lot going on. Advertisers, listen up: no matter what industry you’re in, you need to effectively cut through the noise and set yourself apart from the crowd, during the holidays and throughout the rest of the year. It’s a tall order, but it can be done. In fact, five MNTN customers in wildly different industries were able to drive impressive performance during a peak shopping moment.
MNTN Research •

The 3 Key Data Points That Will Prepare Advertisers for Q4 2024

Nobody’s shocked that these major holidays did well for advertisers, of course. Instead, the key takeaway here is that brands need all the data they can get to reinforce their Q4 2024 strategies — and learnings from both this year’s top-performing seasonal moments and last year’s Q4 are the place to start. Let’s dig into the three most useful takeaways for advertisers from both datasets.
MNTN Research •

What Gives You the Advertising “Ick”? Here’s How Marketers Answered.

What gives you the ick? That’s what we recently asked marketers. And no, MNTN Research isn’t pivoting to relationship content. We were just curious about why some ads turn people off — and what drives marketers to create more ads (or not). Marketers are marketers, but they’re also customers, which means the insights they can provide are multi-faceted. Here’s what they had to say.
MNTN Research •

In 2024, Father's Day Advertisers Need to Think Outside the Toolbox

With 91% of celebrators reporting that they’ll purchase something for Father’s Day 2024, this year is looking like it’ll rival 2023. But what people get for their dads might be different than in previous years — as the American Psychological Association reported, the role of the modern day father is shifting. This may mean consumers will be looking for a wider variety of Father’s Day gifts this year. Advertisers will want to expand their targeting to reach a greater breadth of audiences to keep up.
MNTN Research •

Performance Is to Advertisers Like Flowers Are to Moms This Mother's Day

Mother’s Day 2023 was one for the books, with total consumer spend reaching ~$35.7 billion. This was a whopping $4 billion increase from 2022 and marked the fifth year in a row that consumer spend grew year-over-year (YoY). With 2024 promising to be another big year for the holiday, we wanted to better understand what has proved successful for Connected TV (CTV) advertisers around Mother’s Day.
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